Privacy Policy
Last Updated: 1 April 2025
At Snugcraze Ltd (Company No. 16311592), we are committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Snugcraze Ltd is the "Data Controller" for the information collected on this website.
Company Name: Snugcraze Ltd
Company Number: 16311592
Registered Office: 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX
Email: hello@snugcraze.com
2. The Personal Data We Collect
We may collect, use, store, and transfer different kinds of personal data about you, including:
Identity Data: Name, username, or similar identifier.
Contact Data: Billing address, delivery address, email address, and telephone numbers.
Financial Data: Payment card details (processed securely via our payment providers; we do not store full card details on our servers).
Transaction Data: Details about payments to and from you and other details of products you have purchased from us.
Technical Data: IP address, login data, browser type and version, time zone setting, and location.
Usage Data: Information about how you use our website and services.
3. Our Lawful Basis for Processing
Under the UK GDPR, we must have a valid legal reason to process your data. We rely on the following:
Purpose/Activity | Type of Data | Lawful Basis for Processing |
To register you as a new customer | Identity & Contact | Performance of a Contract with you. |
To process and deliver your order | Identity, Contact, Financial, Transaction | Performance of a Contract with you. |
To manage our relationship (e.g., updates) | Identity, Contact | Performance of a Contract or Legal Obligation. |
To send marketing (if opted-in) | Identity, Contact | Consent. |
To improve our website and security | Technical & Usage | Legitimate Interests (to grow our business). |
4. How We Share Your Data
We do not sell your data. We only share it with trusted third parties who help us run our business:
Service Providers: Such as hosting, Stripe/PayPal (payment processing), and Royal Mail/DPD (delivery).
Professional Advisers: Including lawyers, bankers, auditors, and insurers.
International Transfers: Some of our service providers are based outside the UK (e.g., the USA). We ensure they have "Standard Contractual Clauses" or equivalent safeguards in place to protect your data.
5. Data Retention (How long we keep it)
We only keep your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Financial/Transaction Data: By law, we must keep basic information about our customers (including Contact, Identity, and Transaction Data) for six years after they cease being customers for tax purposes.
6. Your Legal Rights
Under UK data protection laws, you have the following rights:
Access: Request a copy of your personal data.
Correction: Ask us to fix inaccurate data.
Erasure: Ask us to delete your data (the "right to be forgotten").
Object/Restrict: Object to us processing your data for certain purposes.
Data Portability: Request the transfer of your data to you or a third party.
Withdraw Consent: Where we rely on consent (e.g., marketing), you can withdraw it at any time.
7. Cookies
We use cookies to improve your experience. You can set your browser to refuse all or some cookies, but please note that some parts of this website may become inaccessible or not function properly.
8. Complaints
If you have any concerns about our use of your personal information, you can contact us at hello@snugcraze.com.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO.